Why “eating normally” Was Such a Struggle For Me and How I Overcame It


When I first heard of this concept, I loved how it sounded: “In order to get to your ideal weight, stop dieting and just eat what you crave, eat when you’re hungry, and stop when you’re full.”

It sounded so appealing.

So freeing.

So simple.

So right.

Yet after many attempts, I couldn’t get there. It was just too hard for me.

I watched a couple of women I knew navigate food effortlessly. They would eat whatever they wanted and naturally stay slim because they weren’t overeating or over-thinking.

And then there was me…I was stuck in a painful state of dieting, overeating, depriving and bingeing, eating my emotions, and falling off the wagon again and again and again.

Want to know the truth about why I couldn’t just eat when I was hungry?

I never wanted to admit this, but it’s because I relied on food. Food filled a lot of voids for me. It gave me excitement when I was bored, it gave me a way to ground myself when I was confused or uncertain, and it gave me a sense of companionship when I was lonely.

The other reason I couldn’t just eat when I was hungry was because I hated my body. I felt so uncomfortable in my skin that I needed to obsess over food in order to ensure that I could lose weight. If I were to “listen to my body”, how would I still control my calories and therefore my weight? And if I felt that if I didn’t lose weight, then I wouldn’t be happy.

I’m imagining that some of you may feel this way too: the idea of eating like a “normal” person sounds so appealing, yet so impossible for you.

I read book after book about having a normal relationship with food. I dreamed about it. I wanted it so badly, but I just couldn’t seem to get there. After exhausting the book route, I even decided to invest in an expensive coach to help me. Although she taught me a ton about listening to my body, I didn’t learn how to manage the emotional relationship to food.

Despite my many attempts, I still found myself in front of gallons of ice cream and freaking out about my body, weight and therefore my happiness.

“Eat like a normal person: eat when you’re hungry and stop when you’re full” sounded so easy, but proved to be the hardest thing I ever tried to do.

I’m happy to say that many years later, I finally do have the free and easy relationship with food that I only dreamed of. But I’ll be honest with you… this journey was long. Looking back, I just wish I had the insight and guidance to help me focus on improving the whole picture of my life and how that impacted my relationship with food.

And that’s why I’ve created the Food Freedom Program. I know that everything I learned did not need to take 5 years. In fact, once I understood what was going on for me, the process to create a healthy relationship with food and to shed all of my extra weight became very straightforward. This program is designed to give you everything in an 8-week course that I searched to figure out over the course of 5 years.

In the program, we go where I wish someone had gone with me during my struggle. Here are just a few of the areas we dive into:

  • We get to the root of emotional eating and I teach you how to find excitement, connection, and comfort in way more than just food
  • I work with you to design a life that you love so freakin’ much that food doesn’t always need to be there as a crutch
  • I teach you how to have wine, cheese and bread on a regular basis AND feel healthy and energized
  • You learn to drop all guilt, doubt, shame and embarrassment surrounding food so you can live your life feeling happy and confident

Maybe you know that dieting isn’t the way for you and you’ve searched to find this kind of thorough support around creating a “normal” relationship with food like I did. If that’s the case, Food Freedom may just be the exact thing you’re looking for.

If you’re ready to dig deeper and begin truly transforming your relationship with food, then head on over to the Food Freedom page and join us.

This program is the culmination of what finally worked for me and what continues to work for my clients. My goal is to go the extra mile to give you what you need to shift and create massive change in your life. You can see all of the details of the program here:

The Food Freedom Program: An 8-Week Course To Create A Beautiful Relationship With Food So You Can Live The Good Life



The most important relationship you have in your life is with yourself. Check out the Master Your Life group coaching program to learn how supreme self-care can heal your relationship with food and give you rock solid confidence and strength.

P.S. Included in your enrollment is a Jumpstart Program so that you can start learning about and shifting your relationship with food right away. As soon as you enroll, you get instant access to this.

P.P.S. If you’re on the fence or not sure if this course is for you, feel free to email me at Jamie@jamiemendell.com.


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  1. I’m now not certain the place you are getting your info,
    but good topic. I needs to spend a while learning much more or understanding more.
    Thank you for great information I was looking for this information for my mission.

  2. Marcelle Kruger says

    this is so inspiring for me! please send me updates

  3. Pete Silva says

    You managed to hit the nail upon the top as well as defined out the whole thing without having side effect.